Sony launches PlayStation Studios to develop exclusive games

Sony has announced a new brand for PlayStation Studios that will specialize in developing exclusive games for its game platform, and it aims to promote games after users realize that they are developed by the company itself.

Although Samsung owns an entertainment industry’s organization, Sony Interactive Entertainment Worldwide Studios, the new studios will focus on PlayStation only and will seek to highlight exclusive games developed by startups owned by Sony, such as Polyphony Digital, which develops the game Gran Turismo, and Naughty Dog Developing Uncharted, The Last of Us, Insomniac Games Developing Spider-Man, Santa Monica Studio Developing God of War, and Sucker Punch Developing Ghost of Tsushima.

The new brand also aims to give Sony an easy way to distinguish its exclusive products from Microsoft’s exclusive products, which own its trademark and Xbox Game Studios logo to highlight the exclusive games for the Xbox platform.

In addition to the announcement of the new brand, Sony launched a moving introduction similar to the introductions of the movie production studios, which contains the icons of the PlayStation platform buttons, and will be used at the beginning of games, teasers, and commercials for the platform starting from the autumn of 2020, in conjunction with the launch of the platform ( Playstation 5).